Channel 4

EXPERTISE - STRATEGY, ACCOUNT MANAGEMENT

Channel 4 is a brilliant brand who are bold and innovative which is reflected in their marketing.

At OMD I have worked across a number of exciting campaigns both focussed on specific shows and the brand. Audio formats such as radio, or digital audio through Podcasting/Spotify have been used to drive users to stream Channel 4 online - the UK’s biggest free streaming service.

Collaborations with specialist partners turned initial ideation into live and successful campaigns. Our Spotify partnership being a UK first audio experience.